Why It Matters:

Instagram loves promoting content that follows the trends and trending music.

How to Do It:

• Check Instagram reels explore page for trending audios.

• Follow Instagram accounts like @creators to find out more about trends.

• Add 5-10 trending hashtags that relate to your content.

Example:

A motivational page can use a trending sound like “hustle mindset”

Why It Matters:

Instagram’s algorithm favors the pages with consistent posts and high quality content.

How to Do It:

• Post 2-3 times a day, if you don’t have time to edit that many reels then try posting at least 1 reel per day.

• Use a content batching strategy — Create your full week’s content in advance on the weekends

Example:

A health and fitness page can edit 7 reels which our 10 seconds long in one sitting.

Why It Matters:

People scroll fast and their attention span is less so you have to catch their attention immediately.

How to Do It:

• Begin your video with a bold statement or a question.

• Use fast cuts, animations and transitions to keep the viewers engaged.

• Add something like a countdown timer to hold attention.

Example:

A side hustle page can start the reel with: “# lazy ways to make $100/day without a job“